UTM Link Builder — Free Campaign URL Generator - Plexorin
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Build tracked campaign links

Combine your landing page with campaign parameters to create clean, GA4-compliant URLs.

Fields marked * are required.

Use the full URL where you want traffic to land.
Where the traffic comes from, e.g. newsletter, facebook, partner.
Marketing channel such as email, cpc, social.
Unique campaign identifier. Stick to lowercase and hyphens.
Optional for paid keywords or audience segments.
Differentiate creative variations, CTAs, or placements.

Generated campaign URL

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Complete the form to build a tracking link.

UTM parameters included

  • Add parameters above to see them listed here.

How to create a UTM tracking URL

  1. Paste the landing page you want to track.
  2. Add campaign source, medium, and name. Include term and content if you need deeper attribution.
  3. Click Generate URL, copy the link, and share it across your campaigns.

Best practices

  • Keep values lowercase and replace spaces with hyphens or underscores.
  • Avoid personally identifiable information (PII) in any UTM parameter.
  • Maintain a naming spreadsheet so everyone uses the same taxonomy.
  • Shorten long URLs with your preferred shortener before sharing publicly.

Frequently asked questions

Does this tool store my URLs?

No. Everything runs in your browser. Nothing is sent to Plexorin servers.

Does it work with Google Analytics 4?

Yes. GA4 reads the same UTM parameters as Universal Analytics, so these links work instantly.

Can I add custom parameters?

Yes. Append your own query strings after the generated URL if your analytics platform expects them.

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