UTM Link Builder for Google Analytics

How to create a UTM tracking URL

1. Paste the landing page you want to track.
2. Add campaign source, medium, and name. Include term and content if you need deeper attribution.
3. Click Generate URL, copy the link, and share it across your campaigns.

Best practices

• Keep values lowercase and replace spaces with hyphens or underscores.
• Avoid personally identifiable information (PII) in any UTM parameter.
• Maintain a naming spreadsheet so everyone uses the same taxonomy.
• Shorten long URLs with your preferred shortener before sharing publicly.