Turkish 
Curious about the best time to post on TikTok for maximum reach and engagement? This has been an ongoing debate in the world of social media for years.
In a world full of hashtags and endless scrolling, perfect timing is the key to reaching more people.
Recent social media statistics prove that TikTok is a powerhouse for engagement, and knowing when to hit the post button can help you get the most out of it.
Strategically speaking, finding the best time to post is simple: share your content when most of your audience is active and engaging.
So, you might be asking, “Is there one specific best time of day to post on TikTok?”
Generally, the best time to post on TikTok is between 7:00 and 9:00 AM on weekdays. This data comes from research on more than 100,000 TikTok accounts across different industries and regions.
The reason is simple: TikTok users usually check their phones first thing in the morning or while commuting, which leads to higher early engagement.
But do these times work for everyone?
In our experience, it’s difficult to generalize one average best time across all niches and audiences.
That’s why finding a personalized posting window for your business is always better. Even better, you can go to your TikTok profile, click on the Professional Dashboard, and check the ‘Follower Activity’ tab to see when your audience is most active.
Ever wondered if there’s a best day to post on TikTok? The short answer: YES.
Based on over 100,000 TikTok accounts, researchers identified the best average posting times for each day of the week. These insights can finally help you answer the endless question: “What’s the best time to post today?”
While these times are general, if you already have a decent following you can check your TikTok Professional Dashboard’s ‘Follower Activity’ tab to find the best times for your unique audience.
Here are the average best times (GMT+3 Istanbul/Turkey) for each day of the week:
On Mondays, the best time to post is around 10:00 AM. As people ease into the workweek, they’re more likely to scroll TikTok, giving you a great chance to grab attention.
The best time to post on Tuesdays is also around 10:00 AM. As the week progresses, people remain productive yet open to discovering new content. Engagement is usually high throughout the day.
On Wednesdays, the best times are 9:00 AM, 12:00 PM, and 6:00 PM. This day gives you three golden posting windows: catch early risers at 9:00, tap into lunch break energy at 12:00, and reach after-work scrollers at 6:00. Aligning your posts with these slots can maximize visibility and engagement.
Thursdays work best at 12:00 PM and 5:00 PM. Post during the lunch break at 12:00 to capture attention, and again at 5:00 PM to reach busy professionals winding down after work.
Fridays are great between 9:00 - 10:00 AM and 5:00 - 6:00 PM. As the weekend approaches, people look for distractions. Take advantage of this by posting at these times.
Saturdays work best between 8:00 AM - 12:00 PM. Mornings on TikTok are made for high engagement, so post in this window for best results.
On Sundays, the sweet spot is between 10:00 AM - 2:00 PM. Most people enjoy slow mornings or run personal errands, making it a good time to share your content before the week starts.
The best day for maximum TikTok engagement is Thursday at 12:00 PM and 5:00 PM, when users are most active.
Monday and Friday also perform well. Remember, there’s no “one perfect day.” Consistency and high-quality content are what really drive success.
Reels are TikTok’s latest favorite — and everyone’s using them. In fact, new TikTok stats show that 58% of marketers plan to leverage Reels in 2025.
If you use TikTok Reels, you already know they bring impressive reach and visibility. But with growing popularity comes the need to time your posts right.
The best posting times for Reels depend on your industry, location, and audience. But you can start optimizing with the average times below:
And don’t forget Stories! While there’s no single best time for casual Stories, if you’re a business aiming for visibility, timing matters.
The best time to post TikTok Stories — which can generate 2-3x more engagement than regular posts — is during weekday lunch breaks, between 11:00 AM and 2:00 PM.
For businesses and influencers, knowing the best posting times can be a game-changer. Each industry has unique behaviors and audience habits, making it crucial to adapt your schedule.
For instance, while weekends may not be ideal for most niches, fashion and apparel brands often see their best sales and views on Saturdays and Sundays.
That’s why our study carefully tracked industries to determine the most effective posting windows across different business types.
Here are valuable industry-specific insights you can use to plan your TikTok content calendar and boost engagement:
The travel and tourism industry thrives on inspirational content. Posting midday or at night lets users escape and dream about upcoming trips.
Best times for Travel & Tourism:
Best days: Tuesday and Wednesday
TikTok is perfect for showcasing the latest trends. Posting in the afternoon and evenings, when consumers have more time to browse, helps maximize engagement and visibility.
Best times for Fashion & Apparel:
Best days: Weekends, especially Saturday
Fitness and wellness audiences are loyal and motivated. Target them early in the morning or late at night when they’re preparing for or finishing workouts.
Best times for Fitness & Wellness:
Best days: Tuesday and Wednesday
The food & beverage niche sparks cravings at different times. Weekday afternoons and Sunday evenings are ideal, when users look for recipe inspiration or plan meals.
Best times for Food & Beverage:
Best days: Friday, Saturday, Sunday
Professionals in digital marketing are usually active during traditional work hours. While weekends are slower, short updates or interesting insights can still work.
Best times for Digital Marketing/Social Media:
Best days: Monday - Thursday
Tech brands offer diverse products and services. Posting late mornings on weekdays works well for professionals, while weekend afternoons catch tech enthusiasts and hobbyists.
Best times for Tech Brands:
Best days: Tuesday, Wednesday, Thursday
Our research-based average posting times will definitely improve engagement, but finding your personal optimal time is crucial.
So, how can you do this?
It’s actually easy to boost engagement from your TikTok brand profile.
TikTok’s built-in analytics tool is a great way to discover your best posting times. You can access it in two ways:
The TikTok app provides useful insights such as follower location, gender, age, and active hours. To access insights, you’ll need either a TikTok Business Account or a Creator profile. Having a Creator profile also unlocks access to TikTok Creator Studio.
Creator Studio gives even more audience insights to help determine your best posting windows, just like TikTok Analytics.
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Information provided by AI may contain errors and cannot be considered binding. For accurate information, please contact our representative.