Turkish 
Curious about the best time to post on Facebook for maximum reach and engagement? This has been a hot topic in the social media world for years.
In a world full of hashtags and endless scrolling, perfect timing is the key to reaching more people.
Recent social media statistics prove that Facebook remains a powerhouse for engagement, and knowing when to hit the post button can help you get the most out of it.
Strategically speaking, choosing the best time to post is simple: publish when most of your audience is active and engaging.
So, you might be asking, “Is there one specific best time of day to post on Facebook?”
Generally, the best time to post on Facebook is between 7:00 and 9:00 AM on weekdays. This data comes from research on more than 100,000 Facebook accounts across various industries and regions.
The reason is simple: Facebook users usually check their phones first thing in the morning or while commuting, which leads to higher early engagement.
But do these times work for everyone?
From our experience, it’s difficult to generalize one best time across all niches and audiences.
That’s why finding a personalized posting window for your business is always better. Even better, you can go to your Facebook profile, click on Professional Dashboard, and check the ‘Total Followers’ tab to see when your audience is most active.
Ever wondered if there’s a best day to post on Facebook? The short answer: YES.
Based on research across 100,000+ Facebook accounts, the best average posting times were identified for each day of the week. These insights can finally help you answer the endless question: “What’s the best time to post today?”
While these are general averages, if you already have a decent following you can check your Professional Dashboard’s ‘Total Followers’ tab to find the most accurate posting times for your audience.
Here are the average best times (GMT+3 Istanbul/Turkey) for each day of the week:
The best time to post on Monday is around 10:00 AM. As people adapt to the workweek, they’re more likely to scroll through Facebook, giving you a great chance to capture attention.
On Tuesday, the best time is also around 10:00 AM. As the week progresses, people remain productive but open to discovering new content. Engagement tends to stay high throughout the day.
On Wednesdays, the best times are 9:00 AM, 12:00 PM, and 6:00 PM. These three golden posting windows let you catch early risers at 9:00, tap into lunch break energy at 12:00, and reach after-work scrollers at 6:00. Aligning your posts with these slots maximizes visibility and engagement.
On Thursdays, the best times are 12:00 PM and 5:00 PM. Post at 12:00 to catch your audience during lunch, and again at 5:00 to reach busy professionals winding down after work.
Fridays work best between 9:00 - 10:00 AM and 5:00 - 6:00 PM. As the weekend approaches, people look for distractions, so posting at these times can boost visibility.
Saturdays work best between 8:00 AM - 12:00 PM. Weekend mornings are made for Facebook scrolling, making this window a perfect opportunity for engagement.
On Sundays, the sweet spot is between 10:00 AM - 2:00 PM. Most people enjoy slow mornings or personal routines, making it a good time to share your content before the week starts.
The best day for maximum Facebook engagement is Thursday at 12:00 PM and 5:00 PM, when users are most active.
Monday and Friday also perform well. But remember — there’s no single “perfect day.” Consistency and delivering high-quality content are what truly drive success.
Reels are Facebook’s latest favorite — and everyone’s using them. In fact, new Facebook stats show that 58% of marketers plan to leverage Reels in 2025.
If you’re using Facebook Reels, you already know they provide impressive reach and visibility. But with rising popularity, timing your Reels is more important than ever.
The best posting times for Reels depend on your industry, location, and audience. But here are the average times you can start with:
And don’t forget Stories! While casual Stories don’t need perfect timing, if you’re a business aiming for visibility, timing matters.
The best time to post Facebook Stories — which can generate 2-3x more engagement than regular posts — is during weekday lunch breaks, between 11:00 AM and 2:00 PM.
For businesses and influencers, knowing the best posting times can be a game-changer. Each industry has its own audience behaviors, making it crucial to adapt your posting schedule.
For example, while weekends may not work for most niches, fashion and apparel brands often see their highest sales and views on Saturdays and Sundays.
That’s why our study carefully tracked industries to determine the most effective posting windows across different business types.
Here are valuable industry-specific insights you can use to plan your Facebook content calendar and boost engagement:
The travel and tourism industry thrives on inspirational content. Posting midday or at night lets users escape and dream about upcoming trips.
Best times for Travel & Tourism:
Best days: Tuesday and Wednesday
Facebook is great for showcasing the latest styles and trends. Posting in the afternoons and evenings, when consumers have more time to browse, helps boost engagement and visibility.
Best times for Fashion & Apparel:
Best days: Weekends, especially Saturday
Fitness and wellness audiences are loyal and motivated. Target them early in the morning or late at night when they’re preparing for or finishing workouts.
Best times for Fitness & Wellness:
Best days: Tuesday and Wednesday
The food & beverage niche sparks cravings at different times. Weekday afternoons and Sunday evenings are ideal, when users look for recipe inspiration or plan meals.
Best times for Food & Beverage:
Best days: Friday, Saturday, Sunday
Professionals in digital marketing are usually active during traditional work hours. While weekends are slower, short updates or insights can still perform well.
Best times for Digital Marketing/Social Media:
Best days: Monday - Thursday
Tech brands offer diverse products and services. Posting late mornings on weekdays works well for professionals, while weekend afternoons catch tech enthusiasts and hobbyists.
Best times for Tech Brands:
Best days: Tuesday, Wednesday, Thursday
Our research-based average posting times will definitely improve engagement, but finding your personal optimal time is crucial.
So, how can you do this?
It’s actually easy to boost engagement from your Facebook brand profile.
Facebook’s built-in analytics tool is a great way to discover your best posting times. You can access it in two ways:
The Facebook app provides useful insights such as follower location, gender, age, and active hours. To access insights, you’ll need either a Facebook Business Account or a Creator profile. Having a Creator profile also unlocks access to Facebook Creator Studio.
Creator Studio gives even more audience insights to help determine your best posting windows, just like Facebook Analytics.
Learn how to create a strategic social media content calendar in 2025 to boost engagement and streamline your posting schedule effectively.
Master multi-platform social media management in 2025 with practical tips, tools, and strategies for marketers and agencies.
Discover the ideal 2025 Facebook post sizes and specifications to maximize your social media engagement with perfectly optimized visuals.
Information provided by AI may contain errors and cannot be considered binding. For accurate information, please contact our representative.