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Wondering what the best time to post on LinkedIn is for maximum reach and engagement? This has been one of the longest-running debates in the social media world.
In a world of hashtags and endless scrolling, timing is the key to reaching as many people as possible.
Recent social media statistics prove that LinkedIn is still a powerhouse for engagement. Knowing the right time to hit that share button can help you make the most of it.
Strategically, picking the best time to post is simple: publish when your audience is most active.
You might be asking: “So, is there really one perfect time of day to post on LinkedIn?”
On average, the best time to post on LinkedIn is between 7:00 AM and 9:00 AM on weekdays. This data comes from research across 100,000+ LinkedIn accounts in multiple industries and regions.
The reason is clear: most professionals check LinkedIn first thing in the morning or during their commute, leading to higher initial engagement during these hours.
But does this timing work for everyone?
From our experience, it’s hard to generalize one perfect posting time across all niches and audiences.
That’s why it’s always better to discover a personalized posting window for your own business. Even better, instead of manually guessing, go to your LinkedIn Page’s analytics tab to see when your followers are most active.
Ever wondered if there’s a best day of the week to post on LinkedIn? The short answer: YES.
Our research across 100,000+ LinkedIn accounts digs deeper to reveal the best average posting times for each day of the week. This helps answer the never-ending question: “What’s the best time to post today?”
These are general averages, but if you already have an active audience, check your own LinkedIn analytics for more accurate, personalized insights.
Here are the average best times (GMT+3 Istanbul/Turkey) for each day of the week:
The best time to post on Monday is around 10:00 AM. As people ease into the workweek, they’re more likely to check LinkedIn feeds, creating a strong opportunity to capture attention.
The best time to post on Tuesday is also around 10:00 AM. As the week progresses, people are in a productive mindset and open to discovering new content, making engagement strong throughout the day.
The best times to post on Wednesday are 9:00 AM, 12:00 PM, and 6:00 PM. These three golden slots let you catch early birds in the morning, midday energy during lunch, and professionals winding down after work in the evening.
On Thursdays, the best times are 12:00 PM and 5:00 PM. Post at noon to grab lunchtime scrollers, and again at 5:00 to catch professionals just finishing their workday.
Fridays work best between 9:00 - 10:00 AM and 5:00 - 6:00 PM. As the weekend approaches, people look for light distractions, making these windows ideal for higher engagement.
The best time to post on Saturday is between 8:00 AM and 12:00 PM. Saturday mornings are perfect for browsing LinkedIn, so posting during this window maximizes visibility.
The best time to post on Sunday is between 10:00 AM and 2:00 PM. Audiences often enjoy relaxed morning routines or personal tasks, making this a great window to share your content before the new week begins.
The single best day to maximize LinkedIn engagement is Thursday at 12:00 PM and 5:00 PM, when professionals are highly active.
Monday and Friday also show strong results. But remember — there’s no “one-size-fits-all” day. Consistency and high-quality content are what truly drive LinkedIn success.
Reels are LinkedIn’s latest hot feature — and everyone is using them. New LinkedIn stats show that 58% of marketers plan to leverage Reels in 2025.
If you’re posting LinkedIn Reels, you already know they can generate huge reach and visibility. But as competition grows, timing becomes even more critical.
The best posting times for Reels depend on your location, industry, and audience. Still, here are average time slots to start optimizing:
And let’s not forget Stories! While casual shares don’t require perfect timing, businesses should strategically time them if they want followers to click through to their company page.
LinkedIn Stories — which can generate 2–3x more engagement than regular posts — perform best during weekday lunch hours, between 11:00 AM and 2:00 PM.
For businesses and influencers, understanding the best times to post on LinkedIn can be a true game-changer. Each industry has unique audience behaviors, making it crucial to tailor your posting schedule accordingly.
For example, while weekends may not work for most niches, fashion and apparel brands often see their best sales and engagement during Saturdays and Sundays.
That’s why our study carefully tracked each sector to reveal the most effective posting windows by industry.
Here are valuable industry-specific insights to help you plan your LinkedIn content calendar and increase engagement:
The travel and tourism industry thrives on inspirational content. Posting midday or at night helps audiences escape reality and dream about upcoming trips.
Best times for Travel & Tourism:
Best days: Tuesday and Wednesday
LinkedIn is a strong platform for fashion and apparel brands to showcase new styles and trends. Posting in the afternoons and evenings, when consumers have more browsing time, increases engagement.
Best times for Fashion & Apparel:
Best days: Weekends, especially Saturday
The fitness and wellness audience is loyal and motivated. Target them early in the morning or late at night, when they’re preparing for or winding down after workouts.
Best times for Fitness & Wellness:
Best days: Tuesday and Wednesday
The food & beverage niche drives cravings at specific times. Weekday afternoons and Sunday evenings are prime windows when people actively search for recipes or dining ideas.
Best times for Food & Beverage:
Best days: Friday, Saturday, Sunday
Professionals in digital marketing and social media are usually online during working hours. While weekends see less activity, short updates or insights can still perform decently.
Best times for Digital Marketing/Social Media:
Best days: Monday - Thursday
Tech brands cover a wide range of products and services. Posting late mornings on weekdays works well for professionals, while weekend afternoons capture hobbyists and tech enthusiasts.
Best times for Tech Brands:
Best days: Tuesday, Wednesday, Thursday
Our research-based average posting times will definitely boost your engagement, but finding your personal optimal posting window is essential.
So, how can you do this?
Getting more engagement directly from your LinkedIn Page is actually easier than you think.
LinkedIn’s built-in analytics tool is one of the best ways to discover your optimal posting times. You can check this in two ways:
The first way is through the LinkedIn mobile app. It provides useful insights such as audience location, gender, age, and active hours.
To access insights, you need either a LinkedIn Company Page or a LinkedIn Creator Profile. One extra benefit of a Creator Profile is full access to the “LinkedIn Analytics Tool.”
The second way is via the LinkedIn Analytics Tool itself, which, similar to Insights, gives you access to multiple audience data points to help determine the best posting times for your content.
After analyzing over 1 million LinkedIn posts in 2025, we identified the best posting times, days, and formats to maximize engagement.
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Information provided by AI may contain errors and cannot be considered binding. For accurate and reliable information, please contact our representative.