Plan Instagram posts from one content calendar
Prepare a photo or video post, set its publishing time, and see what is coming up for your connected Instagram account.
Prepare posts in advance
Add your media and caption before publishing day, then choose when the post should go out.
See the publishing calendar
Review scheduled and published content alongside the rest of your social media plan.
Keep account work together
Plan for a connected Instagram account from the same workspace as your other social channels.
Set the publish time
Choose a date and time for a supported Instagram post and keep its status visible in the planner.
Work from your calendar
Use the planner to review upcoming content and make changes without switching between separate account pages.
Keep formats distinct
Use this workflow for Instagram feed posts. Reels have a separate planning workflow with format-specific details.
From connection to scheduled post
Connect Instagram
Add an Instagram account that meets the current connection requirements.
Create a post
Choose supported media and write the caption for your feed post.
Choose a time
Save a publishing date and follow the post from the calendar.
Who uses Instagram post scheduling?
Small businesses
Prepare product updates and announcements around the rest of the week’s work.
Social media specialists
Keep post copy, media, and planned publishing dates together.
Teams with several channels
See Instagram posts beside content planned for other connected accounts.